Singapore stands at the forefront of the fintech revolution, recently celebrating a significant achievement: its highest funding in the fintech sector of US$4.1 billion, over the past three years [1]. This accomplishment underscores the nation’s commitment to financial technology and signals a broader shift in the global business landscape.

In this digital age, customer expectations evolve rapidly. The “State of the Connected Customer” report by Salesforce reveals that 64% of consumers and 80% of business buyers expect real-time engagement from companies [2]. Empowered by technology, customers demand instant, reliable, and personalised interactions.

These discerning customers, increasingly reliant on digital platforms for decision-making, prioritise swift access to clear information on their mobile devices. The expectation is not merely for transactions but for meaningful, inclusive, and optimistic engagements. In the fintech realm, the desire for undivided attention is a common thread across industries.

Self-service portals have emerged as game-changers in this dynamic environment, offering:

• Rapid Service Delivery: Agile methodologies ensure timely responses, catering to growing demands.
• Data Integrity: Enhanced traceability and visibility for accurate and trustworthy information.
• Cost Efficiency: These portals are cost-effective, elevating productivity and connecting clients with professionals at crucial moments.

In a competitive landscape where customer experiences are paramount, organisations that truly understand and prioritise customer interactions stand out. Deep customer insights are invaluable. With this understanding, personalisation becomes the cornerstone of every engagement. In an era where customers wield significant choice and influence, consistently seamless experiences are crucial. 

At Aquariux, we thrive on deep customer insights to elevate our service commitment. By understanding each client’s unique needs, we tailor our financial solutions to prepare businesses for the next generation of the financial world. 

Shaping the Future with Aquariux Solutions

Discover how Aquariux’s solutions can elevate financial institutions. The team guides each step, offering insights tailored to specific needs.

For a personalised demonstration, contact business@aquariux.com.

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References

[1] – KPMG. (2023, February 16). Singapore achieves its highest fintech funding in three years. KPMG. https://kpmg.com/sg/en/home/media/press-releases/2023/02/kpmg-pulse-of-fintech-h2-22.html 

[2] – Yehoshua, T., & Chow, C. (2023, April 28). Salesforce report: Nearly 90% of buyers say experience a company provides matters as much as products or services. Salesforce. https://www.salesforce.com/news/stories/customer-engagement-research/