Brokers need full control over their platforms to meet client needs and stay ahead. AQX Trader’s Content Management System (CMS) offers a powerful solution, enabling brokers to manage their platform efficiently. In this article, we’ll explore how AQX Trader’s CMS, built on three main pillars—Dashboard, Users, and Trading Platform—equips brokers with the tools to enhance operations and grow their trader base.
The Three Pillars of AQX Trader’s CMS
AQX Trader’s CMS is built around three core functionalities, or pillars: Dashboard, Users, and Trading Platform. Each plays a critical role in helping brokers manage their business and deliver a seamless trading experience.
1. Dashboard: Real-Time Insights
The CMS Dashboard gives brokers a complete, real-time overview of platform activity. This includes total trading volume, active live and demo users on both desktop and mobile, unique logins, and the number of buy/sell orders across different instruments. By providing these insights at a glance, the Dashboard empowers brokers to make informed decisions quickly, optimising their trading operations and responding to market trends.
2. Roles & Users Management: Secure and Flexible
The Users pillar allows brokers to control platform access and manage user roles efficiently. Brokers can create and manage usernames and display names, assigning roles such as Admin, or Tester. This ensures secure access and enables brokers to delegate responsibilities appropriately, enhancing the platform’s operational efficiency. User management also makes it easier to track platform activity, ensuring that each user has the appropriate permissions to carry out their tasks.
3. Trading Platform: Customisation and Control
The Trading Platform pillar is where brokers can fully configure the features of their platform. Brokers can manage symbols across live and demo environments, categorise them into forex, indices, crypto, and commodities, and create lists of popular instruments for easier access. In addition, brokers can adjust demo account settings and enable or disable features like one-click trading. This control over the trading environment ensures that brokers can customise the platform to align with both their business strategy and trader preferences.
Driving Growth: Acquiring, Retaining, and Expanding Traders
Acquiring New Traders
The first step in growing a trader base is attracting new clients. AQX Trader’s CMS simplifies this process with tools like demo account configuration. By setting customised deposit amounts and leverage for demo accounts, brokers can give potential traders a realistic and enticing preview of the platform. The ability to create custom splash screens and banners also helps brokers promote special offers or welcome bonuses, making it easier to convert prospects into live account holders.
Retaining Existing Traders
Once traders have signed up, keeping them engaged is crucial. AQX Trader’s CMS helps brokers retain their clients by offering a range of customisation options, allowing brokers to create a tailored experience that meets traders’ needs. Features like one-click trading enhance the user experience for more advanced traders, while customisable symbols keep the platform dynamic and engaging.
Expanding Your Trader Base
Brokers can also expand their existing trader base by leveraging the CMS’s marketing and communication tools. With effective use of announcements and notifications, brokers can keep their traders informed of new features, trading opportunities, or upcoming events, keeping the platform top-of-mind. The CMS also enables brokers to scale their operations by quickly adjusting available symbols or expanding into new markets, ensuring they remain competitive and attractive to traders looking for new opportunities.
The Power of AQX Trader’s CMS
AQX Trader’s CMS gives brokers full control over their trading platforms, helping them manage operations more effectively and grow their trader base. By leveraging the three pillars—Dashboard for real-time insights, Users for secure access control, and Trading Platform for customisation—brokers can streamline their operations while delivering a personalised experience to their traders.
For brokers looking to scale their business and enhance the user experience, AQX Trader’s CMS is the ultimate solution. Contact us today to see how AQX Trader can help you achieve your goals.
